customer experience software

Have Morae, will travel
Usability testing anytime, anywhere, with anything

Marcus runs his own usability consulting business. With clients all over the globe, he can't afford to be tied to a lab. Instead, he travels with a laptop (loaded with Morae) and a couple of consumer grade digital video cameras.

Seeing the problems in a software app

This week, he's in Germany helping a client in the financial services industry test a new software application before rolling it out to 5,000 employees. With Morae, Marcus can work from a makeshift lab in a spare conference room…while developers and managers observe and make notes on each session from their own desks via the secure network.

Morae captures all aspects of the usability test sessions—from expressions of frustration and delight on participants' faces to each mouse click and keystroke. So Marcus can present a compelling case for improvements that is based on hard data, vivid video examples, and the insights of those who are closest to the product. And thanks to Morae's integration with Microsoft Word and PowerPoint...he can put together a highly polished presentation in less time.

Testing mobile devices at a conference

Next week, Marcus flies to Las Vegas to do testing at a major tradeshow, for a company that is developing a new mobile device for police officers. By testing the device with tradeshow attendees (who are recruited right at the booth), his client avoids the expense and logistics of bringing customers to a specific location.

Marcus does testing in a rented room on the show floor. A simple two-camera setup records both the customer's face and his hands, as he manipulates the mobile device. Because Morae captures everything digitally and compiles it into one project, Marcus doesn't have to transfer videotape or transcribe handwritten notes. The time he saves on these tedious tasks is used to do deeper analysis and develop stronger, more practical recommendations...which is one reason why his client list keeps growing.

Top benefits of Morae for user experience research

• portable and flexible
• cost-effective
• quick turnaround
• easy to produce graphs and video
• polished, professional presentation

Success stories

Marcus is a composite of many Morae customers. But these stories are real...

• Morae Helps Mizzou Build Award-Winning Admissions Website
• Intermountain Healthcare Conducts Large Scale Usability Testing in the Field for GE Healthcare
• Electronic Ink Uses Morae for Field Testing at 60 m.p.h.
• Marketing Will Pay for This: Usability Testing at Conferences